Among the many benefits of Cloud-based CRM software is its ability to scale. All SaaS or Cloud-based CRM systems are designed to be flexible, to be able to expand its capacities, depending on a business's needs. Also, since the costs of CRM software is determined based on the number of users and data storage requirements, these can scale up and down proportionately to your changing requirements, and therefore it is the CRM platform of choice for small and medium businesses today.
Additionally, Cloud-based CRM also includes integrations with commonly used email systems and office applications, social media data and automatic backup tools.
Moreover, Cloud-based CRM system applications are mostly omni-channel nowadays, built for desktops, laptops, tablets and smartphones. Mobile CRM apps use features that are unique to mobile devices, such as voice-recognition capabilities, GPS, etc., in order to better serve the customers and essentially provide access to the sales employees for using this technology on the move.