When you integrate your CRM with your marketing automation system, you vastly increase the chances of cutting costs and enhancing productivity. Moreover, it can also reduce data leaks and enable seamless customer interaction.
While Customer relationship management (CRM) software is a sales tool that collects customer data and manages sales opportunities, marketing automation is a lead generation and nurturing tool that helps generate leads and collect data for personalized communications. They may be separate tools with different uses, but when combined, the integration can be a force to reckon with.
When you combine your CRM and marketing automation processes, you can nurture your leads and render them sales-ready before handing them over to the sales team. Additionally, you can use closed-loop reporting to find out what revenue goes with which campaigns, something you would not be able to identify if both systems worked independently. Moreover, you can efficiently assign lead scores to your prospects directly by using marketing-based data before sharing it with the sales team, and finally, you can enjoy better collaboration and communication between the marketing and sales teams.