B2B email marketing best practices differ from B2C email marketing in that the persuasion tactics that are often talked about don’t apply in a B2B setting.
So what makes for a B2B email marketing campaign that drives results? While best practices can help there are some foundational considerations to take into account. Discover what it takes to be successful with your campaigns.
Succeeding as a small business often comes down to the effectiveness of your marketing campaigns. If you’re able to consistently maximize ROI from your campaigns, generating revenue that drives your long-term success becomes little more than a numbers game.
The problem for many small businesses, however, is determining which small business marketing strategies offer the highest ROI potential. In this post, we look at a few high-ROI strategies that you can and should steal.
Email marketing automation workflows deserve a key role in your marketing automation strategy. When your business nurtures leads with triggered messaging, you will likely see an increase in average order value and a decrease in customer drop-offs.
Here are 17 automated email workflows that every business, including e-commerce stores, should set up and optimize to keep qualified leads engaged.
Your marketing automation strategy plays a key role in driving your inbound or outbound marketing. However, it involves more than just employing technology. It needs to be aligned with the buyer’s journey to drive leads and sales.
Discover five steps that are critical to ensuring your marketing automation strategy successfully aligns with the buyer’s journey.
It’s an unfortunate fact that people are becoming less and less responsive to traditional advertising. They have so much information …
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If you run an ecommerce business then you know that marketing is important to drive sales, convert more visitors — and attract them, in the first place.
But with so many marketing tactics available, how do you know which to focus on? Especially when some platforms are geared towards pay-to-play — like Facebook.
Discover proven strategies that could be applied to your business context.
With so many marketing automation tools available, businesses are often overwhelmed by the choice and challenges of keeping up with the latest trends all of which can be difficult and time-consuming. Which marketing automation tools you choose depends on the size of your business, what you want the platform to help with, the tool’s complexity, and the appeal of its user interface.
In this post, I’ve compiled a list of the best marketing automation tools with features and automated workflows that should make marketing less of a headache.
Is your email copy isn’t getting the conversions you need? If not you may need to write less like you’re addressing a crowd of strangers. Instead, try to write your emails in a way that allows you to make a friendly connection with your audience. If you can master this ability, more of your subscribers will look forward to your emails.
But what does it take to achieve this? Here are 7 steps to turn your lackluster low converting emails into high-performing communications that convert.
It’s becoming increasingly important to engage with your customers even after the sale is secured. After all, it’s easier and cheaper to retain a customer than it is to attract a new one.
In fact, loyal customers are 5x as likely to repurchase. They’re also 5x as likely to forgive a bad experience and 4x as likely to refer your brand or products to a friend.
Discover eight tactics to help build customer engagement and successfully retain it after the e-commerce checkout.
With over 5000 advertising messages being directed at people a day, companies that can genuinely connect with their customers will have an advantage over their competitors. After all, when customers trust you they are more likely to buy from you and stay a customer for longer.
This is where building a strong brand comes in and social media can help. Discover How to build a strong digital brand with social media marketing.
Does your social media marketing leave you feeling like you can barely keep up? Do you feel overwhelmed by every new platform and tactic, every new app update and image filter? Don’t worry, you are not alone.
Entrepreneur or not, we’re all grappling with information overload, and social media is a huge culprit. Discover how to easily prioritize your social media marketing goals to maximize your efforts.
The challenge for most businesses is to get their audience’s attention and keep them engaged long enough to lead to a sale. Does your content really engage your audience?
If you have been grappling with this question you may find that the answer lies in creating authority content. But, what is it and what role does it play for businesses selling products and services?
In this post we answer this question and take a deep dive into how you can minimize the time to build trust and engage your audience with 15 hacks you can easily implement.