In modern marketing, nothing stays still for long. The rise of automation software and the benefits of customer relationship management …
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In the world of online marketing, email acquires a royal status. That’s because multiple studies have shown that the return-on-investment …
The business world is seeing real upgrades in terms of marketing. Gartner Research says by 2020, 85% of client associations …
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A quick reminder to get us started… People don’t care about your brand. They aren’t interested in the awards you’ve …
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At this point, you’ve read all of the statistics. The majority of people trust online reviews (much more than they …
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With so many marketing automation tools available, businesses are often overwhelmed by the choice and challenges of keeping up with the latest trends all of which can be difficult and time-consuming. Which marketing automation tools you choose depends on the size of your business, what you want the platform to help with, the tool’s complexity, and the appeal of its user interface.
In this post, I’ve compiled a list of the best marketing automation tools with features and automated workflows that should make marketing less of a headache.
As a growing business, it is likely that your customer data could be spread out across a number of different apps …
Is your email copy isn’t getting the conversions you need? If not you may need to write less like you’re addressing a crowd of strangers. Instead, try to write your emails in a way that allows you to make a friendly connection with your audience. If you can master this ability, more of your subscribers will look forward to your emails.
But what does it take to achieve this? Here are 7 steps to turn your lackluster low converting emails into high-performing communications that convert.
It’s becoming increasingly important to engage with your customers even after the sale is secured. After all, it’s easier and cheaper to retain a customer than it is to attract a new one.
In fact, loyal customers are 5x as likely to repurchase. They’re also 5x as likely to forgive a bad experience and 4x as likely to refer your brand or products to a friend.
Discover eight tactics to help build customer engagement and successfully retain it after the e-commerce checkout.
One of the critical jobs for marketers is to get leads for sales. They are constantly on their toes testing …
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With over 5000 advertising messages being directed at people a day, companies that can genuinely connect with their customers will have an advantage over their competitors. After all, when customers trust you they are more likely to buy from you and stay a customer for longer.
This is where building a strong brand comes in and social media can help. Discover How to build a strong digital brand with social media marketing.